Pepsi Launches Viscous "Snack" Drinks
Facing stiff competition from Coke and Dr Pepper in the cola department, PepsiCo is turning to a niche market: snack drinks. "The company is hoping people will pay a premium for a new pureed fruit product that it considers thick enough to be a snack rather than a beverage," reports the Wall Street Journal. The 80-calorie drink, called Tropolis, will initially launch in the Midwest next month. The drink will be aimed at moms and kids as part of the company's push into "good-for-you" foods that relieve Americans of the need to chew. "We see the emerging opportunity to 'snackify' beverages and 'drinkify' snacks as the next frontier in food and beverage convenience," said CEO Indra Nooyi. But some nutrition professionals say kids would be better off just eating some fruit. "They start out with real food, so let's give them credit for applesauce and mashed-up bananas," but "the rest of it is sugar," said nutrition professor Marion Nestle of New York University.
Read original story in The Wall Street Journal | Wednesday, Dec. 29, 2010
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