The challenge is doing that and making it healthy.

Knowledge@Wharton Network

“The food industry has done an incredible job in the last 30 years in making food easier and more convenient for our busy lifestyles. The challenge is doing that and making it healthy. That’s the bit that we haven’t yet mastered.” -- Wharton School marketing lecturer Jason Riis

New Food Labeling Guidelines: Will Consumers Bite? - Knowledge@Wharton

The latest White House move to make food labels more informative helps in…

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Oatmeal for Dinner and Frozen Yogurt for Breakfast

The Wall Street Journal

Yes, you can eat oatmeal all day.

Oatmeal for Dinner and Frozen Yogurt for Breakfast

Marketers are pushing us to eat foods at nontraditional times of the day to boost their sales: Oatmeal goes with tomatoes and cheddar cheese; yogurt gets flavored with hot peppers.

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