The challenge is doing that and making it healthy.

Knowledge@Wharton Network

“The food industry has done an incredible job in the last 30 years in making food easier and more convenient for our busy lifestyles. The challenge is doing that and making it healthy. That’s the bit that we haven’t yet mastered.” -- Wharton School marketing lecturer Jason Riis

New Food Labeling Guidelines: Will Consumers Bite? - Knowledge@Wharton

The latest White House move to make food labels more informative helps in…

HTTP://KNOWLEDGE.WHARTON.UPENN.EDU/ARTICLE/MARKETI...