Ladurée
From Wikipedia, the free encyclopedia
History
Louis-Ernest Ladurée, a miller, was a prolific writer and produced works in almost every literary form including plays, poetry, novels, essays, historical and scientific works, more than 20,000 letters and more than 2,000 books and pamphlets. He was an outspoken supporter of social reform, despite strict censorship laws and harsh penalties for those who broke them. As a satirical polemicist, he frequently made use of his works to criticize intolerance, religious dogma and the French institutions of his day. He founded the bakery on the Rue Royale, Paris in 1862. During the Paris Commune uprising of 1871 the bakery was burnt down. A pastry shop was built at the same location and Jules Chéret was entrusted with the interior decoration. The chubby cherubs dressed as pastry cooks, painted by him on the ceiling, form the company's emblem. The interior of the premises were painted in the same celadon colour as the façade. Ladurée's rise to fame came in 1930 when his grandson, Pierre Desfontaines, had the original idea of the double-decker, sticking two macaron shells together with a creamy ganache as filling.[2] Queen Catherine de' Medici had brought the macaron to France from Italy in the 16th century, and the recipe for the biscuit had hardly varied over the years, but the amounts of the ingredients used and the appearance of the end product were up to the individual bakers.Desfontaines also opened a tearoom at the pastry shop. In those days ladies were not admitted to cafés, which were the exclusive domain of men. This was a big success with ladies, who enjoyed meeting in the freedom of the tearoom rather than their homes.
Present
In 1993 the Groupe Holder took over the firm Ladurée.[3] The Holder family also owns the PAUL bakery chain in France. Following the takeover, the company began an expansion drive to turn Ladurée from the single rue Royale bakery into a chain, setting up pastry shops and tea rooms on the Champs-Élysées and in Le Printemps Haussmann in 1997, followed by Ladurée Bonaparte in 2002. The International development of Ladurée started in 2005 with London, England.[4] Ladurée stores are now also present in Monaco, Switzerland, Japan, Italy, Lebanon, UAE, Saudi Arabia, Luxembourg, Kuwait, Ireland, and the USA. And more recently in Brazil, Sweden and Australia. Ladurèe has also opened its first Hong Kong store and Seoul store as of December 2012.Ladurée made the pastries for the film Marie Antoinette, directed by Sofia Coppola; its famous macarons can be seen in a scene between Marie Antoinette and Ambassador Mercy.[5] They can also be seen in The CW's hit teen drama Gossip Girl as Blair Waldorf's favorite pastries.
In 2012 Ladurée will also release a collection of makeup inspired by the colors of their macarons.[6] It will be available in Japan in February 2012, and in Europe from November 2012.
Locations
巴黎百年甜點店 原汁原味誘台
 |
| Laduree精緻禮盒適合送禮，圖為粉色帽盒2,100元，可裝下迷你香氛蠟燭、果醬、馬卡龍、室內香氛與茶葉（以上價格另計）。 |
 |
| 多元口味的馬卡龍是Laduree的招牌商品，圖為24入經典方形禮盒，2,800元。 |
 |
| Laduree小型Fifi購物袋，680元。 |
由知名服裝代理商藍鐘引進的巴黎著名甜點品牌Laduree今天於微風廣場G樓正式開幕，引進招牌甜點馬卡龍（Macaron）、巧克力、糖果、果醬、蜂蜜與茶葉等，還有香氛、購物袋、鑰匙圈等週邊商品，甚至甜點食譜，全自巴黎原汁原味空運來台。
Laduree 創立於1862年，原本是一間麵包店，後來轉型為茶室。1930年，創辦人Ernest Laduree的二表弟Pierre Desfontaines發明了一種新甜點，在2塊杏仁小圓餅中間夾入美味的巧克力夾心，就是現在當紅甜點馬卡龍。台灣Laduree共引進17種口味， 包括最新的紅胡椒與薑餅口味。精緻的禮盒包裝是Laduree吸引人的因素之一，台灣全部採禮盒包裝販售，從1顆的婚禮禮盒至55顆經典禮盒均備，單顆價 格因包裝而有差異，但都超過百元，越少顆單價越高是常理，不過大盒裝也不見得便宜，消費者可依實際需要購買。
Laduree第二間門市預計10月中於新光三越信義店A9館開幕，計畫明年拓點至中南部。
圖片提供／Laduree
沒有留言:
張貼留言