We take for granted the color of our food as natural—as natural as the sky is blue. But in Visualizing Taste: How Business Changed the Look of What You Eat, Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” Here she discusses some of the colors we have come to expect our food to be.
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